外贸推广销售话术,

🗣 SL提问: 外贸推广销售话术

✍️ Ai批改: 当然可以！外贸推广销售话术需要根据不同的客户群体、产品类型和沟通渠道（如邮件、电话、社交媒体、展会等）进行调整。以下是一些常见场景下的外贸推广销售话术模板，你可以根据实际情况进行修改和优化：

一、英文版外贸销售话术（适用于邮件/LinkedIn/WhatsApp等）

1、初次联系客户（Cold Email）
Subject: [Your Company Name] – [Product/Service Name] for Your Business

Hi [First Name],

I hope this message finds you well.

My name is [Your Name], and I’m from [Your Company Name], a leading supplier of [product/service] based in [Country]、We specialize in [brief description of your product/service].

We noticed that your company is looking for [related product/service], and we believe our solution could be a great fit for your needs.

Would you like to learn more about how we can help you improve your [specific business goal, e.g., efficiency, cost, quality]?

Looking forward to hearing from you.

Best regards,
[Your Full Name]
[Job Title]
[Company Name]
[Contact Information]
[Website URL]

2、介绍产品优势（Product Introduction）
Hi [First Name],

I wanted to share with you a few key benefits of our [Product/Service Name]:

✅ High-quality materials / advanced technology
✅ Competitive pricing
✅ Fast delivery time
✅ Customizable options
✅ Excellent after-sales support

We have successfully supplied to companies in [list of countries or industries], and we are confident we can offer you the same value.

Would you like me to send you a detailed product catalog or a quote?

3、促成订单（Closing the Deal）
Hi [First Name],

Thank you for your interest in our [Product/Service Name]、As discussed, we’re happy to offer you [price/term] if you place an order by [date].

We also offer [additional benefit: free samples, shipping, etc.] to ensure you’re fully satisfied.

If you need any further information or assistance, please feel free to contact me.

Looking forward to working with you!

Best regards,
[Your Name]

4、跟进客户（Follow-up Message）
Hi [First Name],

I just wanted to follow up on my previous email regarding [Product/Service Name]、If you have any questions or need more details, I’d be happy to assist.

We also have some special offers available for new clients this month、Let me know if you’d like to take advantage of it.

Looking forward to your response.

Best regards,
[Your Name]

二、中文版外贸销售话术（适用于微信、QQ、电话等）

1、初次联系客户（电话/微信）
“您好，我是XX公司的XXX，我们公司主要做[产品/服务]，比如[具体产品]。我们注意到贵司在[行业/平台]上也有相关业务，想跟您介绍一下我们的产品，看看是否有合作的可能。”

2、介绍产品优势
“我们的产品有几个优势：第一是质量稳定，采用的是[材料/技术]；第二是价格有竞争力，相比同行能节省约[百分比]；第三是交货快，一般[天数]内可以发货；第四是可以提供定制服务，满足不同客户需求。”

3、促成订单
“如果您现在下单的话，我们可以为您提供[优惠/折扣/免费样品]，而且付款方式也可以灵活选择。您看什么时候方便，我可以把详细的产品资料发给您看看。”

4、跟进客户
“您好，之前我跟您介绍了我们公司的[产品]，不知道您有没有进一步的想法？如果还有疑问，我可以再详细说明一下。另外我们最近有一些促销活动，如果您有兴趣的话，可以了解一下。”

三、通用外贸销售技巧建议

1、了解客户背景：在联系前做好功课，了解客户公司、行业、需求。
2、突出价值：强调你能为客户带来什么好处，而不是只讲产品功能。
3、保持专业与友好：语气要礼貌、自信、专业。
4、及时跟进：不要一次联系后就放弃，适当跟进但不过度打扰。
5、多语言能力：如果目标市场是欧美国家，英语是必须的；如果是东南亚、中东等，掌握基础当地语言会加分。

如果你告诉我你的行业（比如：电子、机械、服装、化工等）、目标国家（比如：美国、欧洲、东南亚等），我可以为你量身定制更精准的销售话术！

是否需要我帮你写一封英文开发信或者中文电话销售脚本？